True Green

Given the environment’s sudden spike in popularity, it seems everyone is out to make nice (or make a dime) with “green” campaigns, initiatives and PR. With such a flurry of efforts, it is difficult to see the forest through the trees. To help distinguish eco-marketing from eco-responsibility, the FSC (Forest Stewardship Council) has been established, whose symbol of certification provides consumers a visual cue to look for.

With this in mind, though not “green” themed, the majority of our printed materials have been designed around the need for social responsibility. In an effort to befriend the environment, we’ve chosen printers who are FSC certified. This certification ensures that forests are well-managed and harvested responsibly, protecting all natural resources including the entire forest—trees, plants, wildlife, soil, air and our water. In addition to FSC certification, these same vendors use soy ink and are certified by the Rainforest Alliance. To learn more please visit: SFI (Sustainable Forestry Initiative), FSC (Forest Stewardship Council) and Abundant Forests Alliance.


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