Sotheby’s International Realty® Brand to Target China’s Wealthy with New Alliance

The Sotheby’s International Realty® brand continues to expand globally, adding new distribution opportunities to showcase properties to affluent consumers in key growth markets. Now we are expanding our presence in China!

Demand for luxury properties from Chinese consumers continues to grow. China is the second driver of visits to, just after the United States. At this moment, one out of every 10 visitors on is located in China.

In an effort to expand the brand’s reach in China, we are now launching a syndication partnership with One of China’s premier real estate portals, has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. This ensures greater visibility to Chinese consumers searching for homes worldwide. is hosted on both sides of China’s Internet Firewall, ensuring its property listings are visible online both in China and outside of China. The website listings are monitored by a support team that translates and directs consumer enquiries to agents.

As a truly international brand, Sotheby’s International Realty now has the most global representation on, displaying luxury listings from 65 countries and territories.

To see the Sotheby’s International Realty brand page on, visit: